Study the Role of Customer-Based Brand Equity in the Brand Personality Effect on Purchase Intention
نویسندگان
چکیده
منابع مشابه
application of brand personality scale in automobile industry: the study of samand’s brand personality dimensions
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ژورنال
عنوان ژورنال: International Journal of Asian Social Science
سال: 2015
ISSN: 2226-5139,2224-4441
DOI: 10.18488/journal.1/2015.5.7/1.7.369.381